Seeking Better Applicants? Improve Your Candidate Experience.

Super Bowl XLIX is just around the corner (Sunday… Patriots vs. Seahawks if you’ve been living on Mars) and it got us thinking about commercials.

The internet is already abuzz of this year’s Super Bowl ads.

Some are bound to be hits. Some have bit the dust in glorious fur flying fashion.

“You never get a second chance to make a first impression.”

Since running in those ads, this phrase has become iconic. It applies to nearly everything in our lives – physical appearance, real estate, email communication, product pitches – you name it, your first impression counts.

That’s why having a bad background screening process is such a downer. The candidate experience – from job posting to application to interview to paperwork to on-boarding – is all part of your company’s first impression. If it stinks, well, you’ll never get a second chance to make a first impression.

A poor candidate experience can hurt you in many ways:

  • Top talent will avoid you
  • Referrals will dry up
  • Reputation will plummet
  • Illegals maneuvers (especially when it comes to screening) will put you in court

So what can you do to ensure you’re making a quality first impression? Here are some tips.

Improve Communication – This starts with your job postings. Keep them fresh and informative. Be specific about your requirements and your corporate culture. Don’t let them run for longer than 12 to 15 weeks or people will begin to wonder why the same post has been up for so long – yucky job or yucky company?

When you do finally get some top talent on the line, communicate effectively and efficiently while being polite and courteous. This can be a difficult task for many overworked and stressed out HR departments. One of the best solutions to this problem is to locate an HR professional who excels at these communication tasks and make him/her the initial point of contact for all talent. That way you’re ensured your reputation will remain in tact.

Take the Mystery out of the Screening Process – Unfortunately, there is a lot of mis-information and skepticism about the background screening process. That’s why blogs like ActiveCare are so important – we value the opportunity we have to educate people about what the screening industry is really like and how we go above and beyond to protect our clients and the people’s whose information we gather. It’s crucial that companies embrace the background screening process and present it in a positive, transparent light for prospective employees. Often this means allowing the candidate to communicate directly with the employer and the screening provider during the process.

Find Better Solutions – One of the key ways to help build transparency in the screening process is to locate tools and solutions that guide and empower the candidate through the process, instead of making them feel like once they’ve agreed to a background check their fate is in someone else’s hands.

Active Screening has developed a dynamic applicant-facing solution called ACTivate that exceeds all of these needs. ACTivate is a centralized background screening solution that serves as a platform for running a variety of checks and storing them in a user-friendly yet secure location. It’s a one-stop-shop for your screening needs, and transparent enough to keep candidates’ pleased with their background check experience.

ACTivate is a single sign-on platform that can be customized to use all, or some, of these options:

Applicant Entry

Integrated payments

Clinical services

Compliance tools


Systems Integration

Please watch this video to learn more about ACTivate:

ACTivate is the ideal way to make a first impression that will have candidates remembering you for all the right reasons. You won’t even need a second chance.

PS – Go Pats!!!!

This entry was posted in Applicant-Entry Solutions, Background Screening, General, Human Resources, Industry Solutions and tagged , , , , , , , , , , by Patricia Carlson. Bookmark the permalink.

Patricia Carlson is a content writer who specializes in B2C and B2B inbound marketing. She blogs regularly for clients about the background screening and finance industries, and generates newsletters, white papers and email campaigns for a variety of businesses. Patricia also produces a heavy rotation of editorial material for home design, law enforcement, and family magazines. She’s been writing professionally for more than a dozen years, and for Active Screening for more than two of those. Check out LinkedIn for a roster of Patricia's clients and links to published works. When she’s not interviewing sources or researching trends, she’s living a fast-paced Florida life questioning the antics of her two young children, partner and mischievous cat. Patricia loves to talk tennis and TV on Twitter - give her a shout @pattycfreelance.
Active ScreeningBarbara S.
Healthcare Industry

"Here at Holland Hospital, we have been extremely pleased with Active Screening. The report results come back quickly, usually within 24 hours or less.  The staff at Active Screening is easy accessible, knowledgeable and responds to our questions promptly."

Active ScreeningLynn C. Staffing Industry

"Benton Mobley has been and remains my Main point of contact at Active Screening from the beginning; so aside from the comfort of dealing with the same person all these years, there is the most important fact of all;  customer satisfaction. Benton knows the business like the back of his hand; and that is what we need in our fast paced industry of staffing. He is the all-time BEST!  MY employer, Leslie, believes in the notion that great service deserves to be rewarded, so we are here for the duration.We get immediate and personalized attention for any and all concerns we need addressed, and in the staffing industry, this is vital."

Active ScreeningCayce R. Education Industry

"My experience working with Active Screening for our background check process has been very positive.  The reports are almost always completed in a very timely fashion. The information reported appears to be very thorough and accurate.  On the rare occasions that we have questions or problems, the customer service team is always very quick to respond and resolve the issue.  Overall, I am very pleased with the service I receive from Active Screening."

Active ScreeningCraig H. Staffing Industry

"Your customer service is excellent.  The turn around time on background checks is quite fast.  Excellent work.  I haven't had a single problem."

Active ScreeningJackie C. Education Industry

"I wanted to thank you and your staff for being so patient and working so diligently with the Human Resources staff during our recent endeavor to process all of our work study students through background screenings.  We have never had to process so many requests within such a short period of time before, but thanks to you and your staff we made it. Again thank you, we made a good choice in selecting Active Screening."

Active ScreeningLindsey W.  Financial Industry

"I wanted to share my appreciation for your wonderful service...switching background screening companies could have been a stressful task, but your company made the transition seamless. Your website was extremely easy to navigate and the turn around time has been great. I appreciate when information is missing or entered incorrectly during ordering, your company notifies me right away to ensure that my error does not hold the reports results, causing us a delay in hiring an individual...Active Screening has been great to us and I would definitely refer them to others."

Active ScreeningTerry S. Property Management

"Working with Active Screening over the last year and half has been a wonderful experience. They deliver fast and informative results at the best price. Their level of professionalism and the speed they respond to our issues is a benefit that any company can value from. I would highly recommend using Active Screening and their amazing team."

Active ScreeningYulesis D.  Staffing Industry

“Interactive Response Technologies (IRT) has more than 2,000 employees at multiple locations across the United States. IRT has been using Active Screening to conduct criminal background checks since 2006. During this time, Active Screening has consistently returned accurate reports, usually with less than 48 hours turnaround. If there are any problems or inconsistencies with the reports, their staff has called to notify us so that we can attempt to rectify the situation. The staff at Active Screening is always courteous and congenial over the phone. In our opinion, Active Screening is outstanding.”

Active ScreeningAndy N. Software Provider

 "Active Screening has helped us screen our applicants in record time for more than two years.... we are very impressed with the professionalism and speed with which their service team responds to our questions. They understand our needs and are a pleasure to work with. I highly recommend them."

Active ScreeningCassie J. Staffing Industry

"The Active Screening team is very informative; they provided a complete consultation on all the services, so I understood what I needed, and saved me hours and hours of my time learning the various services. Their reputation, as being on the cutting edge of employment screening best practices, certainly held true in this instance. The expertise they brought to the table was invaluable to our understanding of our applicants backgrounds. I highly recommend Active Screening to anyone with the task of screening large numbers of applicants and needing reliable customer support."

Active Screening

With over 20 years of law enforcement experience I can attest to the fact that the strongest predictor of future criminal behavior is a person’s criminal history. As the manager of campus safety at my church, I depend on Active Screening to provide a thorough assessment of every criminal history background check we request. For more than 3 years, Active Screening has been faithful to this task with timely, accurate and reliable service.

Active Screening

We have benefited from knowing that we are not exposing the communities we work with or ourselves to unnecessary risk. We continue to have a perfect record in that we have never had a serious incident with a trip participant causing harm or acting inappropriately with any community member or fellow team member- thank goodness!

Active Screening

I would highly recommend any association or organization who conducts background checks to use Active Screening. In addition to my involvement with WAHA, I am an officer in a corporation with over 500 employees who provide treatment, mental health, and correctional services for children and adolescents. Our company is mandated by law to do comprehensive background searches and I can say with the utmost sincerity that Active Screening product rivals that of any government or other private sector process.

Active Screening

We have used Active Screening and their solution VERITY to screen all our coaches and volunteers working with youth. The online system gives us an easy and cost-effective solution to collecting forms and payments from our applicants...and we simply login to view the results of who passed or failed. It's so easy....thank you Active Screening.