Social media has gained much popularity in the work place over the past few years. It has proven to be a great resource for many businesses with one perk in particular it’s free. Companies have been able to engage with millions of consumers, run campaigns and reach potential customers in a way they have never been able to before at little to no charge via social platforms. The newest discovery for companies and social media is background screening, instant access to the personal lives of potential employees. The problem is where does work end and privacy begin?
Many businesses started to kick the cost of criminal background checks by researching social media sites instead; according to a survey done by CareerBuilder last year roughly two in five companies used online resources when screening potential candidates. That may seem significant; however, this number is actually down from what is was in 2009, due to a warning that has been issued to companies who consider the practice. Social media gives great insight to employers but keep in mind, many personal aspects revealed through these profiles are not allowed to be considered when hiring or firing an employee. Compliance laws see to this as well as bills protecting privacy.
This doesn’t mean companies can’t use online resources but employers must be extra careful with information they gather. Here are a few simple rules to follow when using social media for employment screening purposes:
- Use in addition to Criminal Background Checks: Don’t rely solely on social media and search engines when screening a potential employee.
- Stay Educated: Know the current laws surrounding hiring processes, including any that may be specific to social media and privacy.
- Know what you are subjecting your company to: Learn the risks associated with social media and the work place.
- Write it down: Have a company policy on technology, privacy and social media. Without it you make yourself more vulnerable to lawsuits and consequences.
- Stay transparent: Let the candidates know of your policy and that you will be looking at their sites.
For more information on the different types of background checks and current compliance laws please visit https://www.activescreening.com/.